Archives for category: Folklorico Organizations

ML & RudyAccording to Pew Research, 54 percent of adult internet users post photos and videos they have created themselves and 47 percent of adult internet users share photos and videos they have found on the internet (2013).  Folklórico dancers have endless opportunities to share their story with photos and videos.   From practices, performances, selfies, and paparazzi shots, the photos and videos provide folklórico social media administrators a chance to engage and interact with their audience.  In this blog post, I will share with you three tips on how I utilize photos and videos to share my story.

1)  If the photo/video is interesting to you, it most likely will be interesting to your audience.
No one knows your audience better than you do.  They are following you for a reason and choose to continue following you.  By posting photos and videos you find interesting, you are giving them a reason to continue following you.  When they like, comment positively, or share your post, they are praising you and sharing your story for you.

2) Let your followers see your world from your lens.
I encourage you to post a variety of photos and videos.  As I mentioned earlier, folklóristas have many opportunities to do this.  Give them a backstage pass to your world, because I guarantee they will love to see it.

3)  Sometimes, a successful post does not have to be all about you.
I encourage you to share photos and videos of other groups and artists.  A majority of the University Folklórico Summit posts do not mention the University Folklórico Summit at all.  We are always sharing photos and videos of collegiate folklórico groups because we want to showcase our audience and show the world the wonderful things they are doing.  By sharing their posts, they are more likely to share, like, or comment your posts.

I cannot wait to see how you will utilize photos and videos to engage with your audience.  I hope I have the pleasure to someday share one of your posts.

Pew Research Center’s Internet & American Life Project. (n.d.). Photo and Video Sharing Grow Online. Retrieved November 4, 2013, from http://www.pewinternet.org/Reports/2013/Photos-and-videos.aspx

Author’s Note: This post first appeared on the Danzantes Unidos blog when I was the co-director of the University Folklórico Summit 2014.  This post will always remain close to my heart because it launched my interest in blogging about folklorico.  I hope you enjoy this oldie but goodie.

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Photo Courtesy of Ballet Folklorico de CSUF

Photo Courtesy of Ballet Folklorico de CSUF

School is officially in session and college folklorico groups are beginning their first month of practices. Approximately 40 people attend the orientation meeting and half of them show up to the first practice. Some of the new members are first timers and others have danced for years. Either way, any folklorista will benefit from joining their college folklorico group. Here’s why.

1. Your university folklorico group becomes your home away from home.

“My college experience has been amazing and it is because of folklorico,” said Krystal Skeens, a third year at University of Texas of the Permian Basin and member of UTPB Ballet Folklorico. “We are more than just a team, we are a family. We care for one another and we look after each other.”

Krystal describes a unique support system that college folklorico groups offer. Your group members understand the difficulties of balancing school with work. They can help you discover yourself and find your place at the university. For those who live away from home, group members help make this transition easier.

“Being away from home can be tough and at times, some of us want to give up. We each remind each other why we are there,” said Krystal.

2. Career skills can be learned and practiced with your university folklorico group before the real world begins.

As a student at UC Santa Cruz, Edgar Ontiveros sought out the Latino community and discovered Grupo Folklorico Los Mejicas de UCSC. He became friends with members in the group, attended their annual Spring Concert, and was personally invited to the space. Edgar was attracted to the festive nature and cultural aspect of the group. He was involved in the education committee and helped develop choreography for one of the regions. After graduating UC Santa Cruz, Edgar became the Health and Outreach Coordinator at the Santa Cruz Community Health Center. He credits Los Mejicas for helping him develop his career skills before he entered the workforce.

“I learned a sense of self esteem, to work with other people, to be a leader, and to speak out for what I think is right. These skills were practiced and learned with Mejicas,” said Edgar.

3. You have the ability to develop your university folklorico group.

University groups offer folkloristas a unique opportunity to give their own input and shape the group’s future. I still see the effects of my decisions on Ballet Folklorico de CSUF two years after my executive board term. All university folklorico groups run differently. Some university folklorico groups hire maestros/as; others have student maestros/as. Some groups have an executive board; others do not. Despite the organizational structure, students have an opportunity to share and develop their talents that will affect the future of the group. If you are a good teacher, you can volunteer to teach the beginning members the steps. If you love event planning, you can lead the event planning committee for your upcoming show. I believe Edgar Ontiveros described this aspect best in our interview, “You have a lot to share and grow as a dancer, teacher and leader.”