Archives for the month of: October, 2014

Rhythmo Mariachi Kids at Anaheim Mariachi Festival 2014

Grandma and I at the Anaheim Mariachi Festival 2014

On Saturday, October 11, I had the opportunity to attend the Anaheim Mariachi Festival at the Pearson Park Amphitheatre.  I wouldn’t have known about the event if it wasn’t for Oscar of Folklórico Page and his great coverage and promotion of cultural and folklorico events. (You should follow him if you haven’t already)  I invited my grandma, one of the reasons why I began my folklorico journey, to accompany me at this local event.  I really liked how the event featured young and local mariachi groups and how the folklorico group showcased different regions.  In addition to, all of the proceeds benefited Rhythmo Inc Mariachi Academy, an Anaheim based non-profit dedicated to teaching youth about the Mexican culture through mariachi music.  My grandma and I had a fantastic night out and cannot wait to attend the event next year.  To learn more about Anaheim Mariachi Festival 2014, visit  Check out some photos from this year’s event below.

Anaheim Mariachi Festival 2014 programMonica Rojas and Mariachi Camino Real at Anaheim Mariachi Festival 2014

Ivette Sanchez and Mariachi Anacatlán at Anaheim Mariachi Festival 2014

Ballet Folklorico Tierra de Sol at Anaheim Mariachi Festival 2014

Ballet Folklorico Tierra de Sol at Anaheim Mariachi Festival 2014

ML & RudyAccording to Pew Research, 54 percent of adult internet users post photos and videos they have created themselves and 47 percent of adult internet users share photos and videos they have found on the internet (2013).  Folklórico dancers have endless opportunities to share their story with photos and videos.   From practices, performances, selfies, and paparazzi shots, the photos and videos provide folklórico social media administrators a chance to engage and interact with their audience.  In this blog post, I will share with you three tips on how I utilize photos and videos to share my story.

1)  If the photo/video is interesting to you, it most likely will be interesting to your audience.
No one knows your audience better than you do.  They are following you for a reason and choose to continue following you.  By posting photos and videos you find interesting, you are giving them a reason to continue following you.  When they like, comment positively, or share your post, they are praising you and sharing your story for you.

2) Let your followers see your world from your lens.
I encourage you to post a variety of photos and videos.  As I mentioned earlier, folklóristas have many opportunities to do this.  Give them a backstage pass to your world, because I guarantee they will love to see it.

3)  Sometimes, a successful post does not have to be all about you.
I encourage you to share photos and videos of other groups and artists.  A majority of the University Folklórico Summit posts do not mention the University Folklórico Summit at all.  We are always sharing photos and videos of collegiate folklórico groups because we want to showcase our audience and show the world the wonderful things they are doing.  By sharing their posts, they are more likely to share, like, or comment your posts.

I cannot wait to see how you will utilize photos and videos to engage with your audience.  I hope I have the pleasure to someday share one of your posts.

Pew Research Center’s Internet & American Life Project. (n.d.). Photo and Video Sharing Grow Online. Retrieved November 4, 2013, from

Author’s Note: This post first appeared on the Danzantes Unidos blog when I was the co-director of the University Folklórico Summit 2014.  This post will always remain close to my heart because it launched my interest in blogging about folklorico.  I hope you enjoy this oldie but goodie.